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Canadian post offices to implement QR codes
Post offices all over Canada will soon be displaying quick response codes in locations at its the facilities to collect feedback from the public about the agency's level of service.
In a statement, Canada Post said that it would be working with OpinionLab in order to implement the new program, which allows people to use their mobile devices to scan the print barcodes for a chance to tell officials their thoughts.
According to OpinionLab's CEO Rand Nickerson said the new displays would be important for better consumer engagement.
"Every brand, across all industries, has one main objective with their customer base: loyalty. And your local post office is no different since, like all businesses, they want their customers to come back over and over again," said Nickerson. "The secret to building brand loyalty is actually quite basic: listen."
Others in Canada have touted the importance of QR codes, which can be used with web-to-print technology. In a column for the Globe and Mail, Ivor Tossell wrote that "large businesses are pushing them, and small businesses are worried about missing out if they don’t pixel up."
