Investing In Address Quality
Significant resources are spent acquiring, retaining and servicing your customers, and the quality of your data plays a critical role in how well these functions are performed.
According to the USPS®, every year there are over 47 million change-of-addresses filed by individuals, families and businesses, as well as the creation of almost 2 million new addresses. Add in the keystroke errors and omissions in new addresses collected on a daily basis, and it's easy to see how your address data deteriorates quickly over time.
Organizations with poor controls over address quality often face critical issues that affect their bottom line, both directly (increased costs) and indirectly (the impact on service and reputation). Best practices for managing your customer data should involve an address quality program, for both existing data and at the point of entry for new data.
AccuMail frameworks provides you with all the address verification tools you need to ensure the address quality of your database.
What Is Address Quality?
Address data may be said to exhibit Total Address Quality when it meets three conditions - it is Complete, Correct and Current.
- Complete addresses contain all elements for your mail to be delivered, from street numbers to the ZIP + 4® code.
- Correct addresses not only contain all the right address elements, but are also actual validated deliverable addresses.
- Current addresses take into account whether the addressee is still at the same address that their mailpiece is addressed to.
Certified for accuracy by the USPS, AccuMail frameworks gives you the confidence that your data meets the highest address quality standards.
The 4 Steps To Total Address Quality
AccuMail frameworks not only cleans the address data in your system to meet the very latest Postal ServiceTM standards, it automatically takes you through the four steps to achieving Total Address Quality.
Correct, parse and standardize your address data by comparing it to the very latest USPS data, adding ZIP+4 info and highlighting possible costly duplicates.
With built-in DPV® and LACSLink® you can be sure each address is a deliverable location, conforming to the latest USPS addressing standards.
The optional AccuMail Move module utilizes the latest NCOALink® data from the Postal Service to update the addresses of any movers in your database.
AccuMail brings added value to your database by providing additional data such as Carrier Route information, Line of Travel, Congressional Districts, County Codes and more. Enhance your data further by distinguishing between residential/business addresses with our optional RDI Module.
So put AccuMail frameworks to work for you today and maximize the value of your customer address data.