The Cost Of Bad Data
The Data Warehousing Institute estimates that poor data quality costs U.S. businesses over $600 billion per year. How much is it costing your business?
Sales and Marketing - Inaccurate address data translates into significant waste in materials, labor, time and postage, not to mention lost sales and marketing opportunities.
Mailing/Fulfillment - Deliveries may be late or returned, meaning additional handling time, and possible repackaging and more postage costs. Many carriers charge Address Correction Penalties too.
Customer Support - When mail or packages don't arrive, this puts pressure on your customer support team. The reputation of your company may also be damaged.
Finance - Payments arrive late or not at all, affecting your cash flow. Don't underestimate the cost of bad address data. It causes inefficiencies and raises costs across your entire organization.