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Use a variety of platforms to reach out to different demographics
According to many marketing experts, the key to greater client response rates is to give consumers a number of different ways to learn about products and services being offered.
In a column for Digital Nirvana, Heidi Tolliver-Walker writes that when it comes to reaching out to potential customers, businesses need to have a multi-channel approach. She points to a commercial that shows how different people in three different demographics got a healthcare quote. The youngest went online, while the middle-aged couple contacted the company by phone and the elderly couple walked into a physical location.
"You may have worked hard to convince a client of the benefits of using personalized URLs to update their contact list or add additional variables, for example, but it’s important to give people another way to respond, as well," Tolliver-Walker writes. "Give them a phone number, a tear-off form, a QR code to an online form."
Using a variety of different methods will go a long way in attracting multiple types of clients. By leveraging address validation software and other tools, marketing professionals can also ensure that no resources go to waste.
