Latest News
February 26 2015
Combining direct mail and online marketing
Although many marketers are increasingly switching to digital modes of communication, there is still a place for direct mail in a robust advertising strategy. (Read more)
February 20 2015
Why direct mail is still an important marketing strategy
Ever since email marketing and other online tactics emerged on the scene, people have been calling for the end of direct mail. (Read more)
February 20 2015
Why data verification matters to every organization
Your customer or prospect address data is probably not as accurate as you might think. (Read more)
February 05 2015
Why McDonalds doesn't have table service
McDonalds knows where to reduce costs on extraneous services. (Read more)
January 28 2015
Vendor relationship on the rocks? How to overcome this challenge
Printers and their clients have to manage their relationships with the utmost care if either business is going to be successful. (Read more)
January 26 2015
Direct marketers need access to reliable data
For most marketing professionals, creating segmented lists isn't a novelty, it's commonplace. (Read more)
January 21 2015
How can printers manage shipping costs?
The printing and shipping industries are fairly intertwined, and this relationship can raise a number of issues. (Read more)
January 16 2015
3 things data can and can't do for businesses
It shouldn't be a secret in most sectors: Data is driving growth in acquisition and retention. (Read more)
January 06 2015
Why data management is a key in direct marketing
According to Econsultancy, as much as 22 percent of all contact data contains errors to some extent. (Read more)
