September 15 2011
QR code senders must ensure security
Quick response codes have presented a new option for those looking to better engage with consumers who own smartphone devices. (Read more)
August 31 2011
Web-to-print not widely adopted in UK, yet
While many marketing professionals in the United States are taking advantage of web-to-print technology, business professionals in the United Kingdom have yet to implement it on as large a scale. (Read more)
August 30 2011
Print+Digital = Consumer engagement
Statistics from Experian recently revealed two-thirds of the more than 2 billion internet users worldwide performed searches with Google, highlighting the importance for businesses to focus on online marketing. (Read more)
August 24 2011
Canadian post offices to implement QR codes
Post offices all over Canada will soon be displaying quick response codes in locations at its the facilities to collect feedback from the public about the agency's level of service. (Read more)
August 23 2011
USPS poised to layoff thousands, could impact direct marketing professionals
The United States Postal Service has been struggling for years now, losing substantial amounts of money in order to keep its letter carrying service up and running. (Read more)
August 16 2011
Learning about direct mail marketing from the Grateful Dead
In the song 'Ripple,' Grateful Dead frontman Jerry Garcia famously poses the question "What do you want me to do?/To do for you, to see you through?" (Read more)
August 15 2011
Some questions QR codes' usefulness
Many print marketing professionals have been quick to jump on the quick response code bandwagon, which allow customers with smartphones to scan the barcode-like tools to find deals and information. (Read more)
August 12 2011
The right leadership is key for marketing departments
A number of different sectors rely on direct mail marketing and web-to-print software to increase their customer bases and drive revenue more effectively. (Read more)
August 11 2011
Attending direct mail marketing expos can lead to an increase in sales
Those in the print marketing field will soon come together at the Graph Expo in Chicago where they will have the opportunity to learn about how to best use direct mail to help increase sales and find strategies to generate more leads than ever before. (Read more)