Create a stellar newsletter to gain more customers
A newsletter can tell a lot about a business. If images jump off the page and grab the attention of readers, they may be more apt to do business with a company, while if the newsletters are sloppy and ridden with copy errors, businesses can kiss potential customers goodbye.
Penny Sansevieri, CEO of Author Marketing Experts, wrote an article for the Huffington Post recently to help businesses increase the visibility of their newsletter.
Sansevieri wrote that a subject is perhaps the most important part of any newsletter. Its importance lies in gaining readers' attention, and catering to their needs. A successful subject line describes what a business is selling and how it can benefit a reader.
The length and style of a newsletter can also make or break its effectiveness. According to Sansevieri, many readers enjoy shorter, more concise newsletters, but there are some readers who want to read more about potential products and services they can work with. Know your audience, Sansevieri advised, and craft the kind of letter that they want to receive.
Using web-to-print software can ensure that the formatting of the newsletter is reader-friendly, allowing customers to be able to easily enjoy its content.
Newsletters are just one direct mail marketing initiative businesses can use to grow their customer base. Sending coupons is another smart direct mail tactic, as many people are still feeling the pinch of a tough economy, according to a recent New York Times article.