Web to print proving to be a major driver in the digital industry
Similar to most modern industries, technological developments in the printing market have changed the way stores do business.
In the next five years, Smithers Pira predicts in a new study, the global digital printing industry, currently valued at just over $131 billion, will rise by a compounded annual growth rate of 7.8 percent to approximately $187 billion. What is one of the main drivers behind this suspected success? Web to print.
An increasingly popular resource, printers have steadily been adopting Web-to-print solutions not only to improve the process internally, but to create a better experience for the customer as well.
Why invest
New technologies enter the marketplace every day. Every business is looking for the best way to drive profits, and developers are always hoping to introduce the next big platform. Unfortunately, many of the innovations introduced will fade back to obscurity just as quickly as they emerged. But there are a select few that hold such promise that they quickly cement themselves as a new staple of business technology.
Keep it simple
Perhaps the most glaring advantage of Web-to-print for shops is the simplicity it brings to the ordering process. The digital storefront boasts an interface that leaves responsibility of the order almost solely in the hands of customers. The streamlined solution shores up resources that would have otherwise been dedicated to guiding clients through the process.
Be more productive
Offering customers the option of an online storefront isn't about limiting their interactions with staff. The interactive Web-to-print solution is instead dedicated to ensuring the most efficient process possible. Instead of having to embark on tiresome back and forth, customers can design and proof their own materials before ever having to deal with the printer. At the same time, employees will benefit from the newfound time, which they can reinvest in more productive endeavors.