June 29 2012
Brochures, fliers make an impression
Every day, Americans are bombarded with advertisements from all sorts of channels. While listening to the radio, watching TV, driving on the highway and walking down the street, marketers are relying on people to engage with their ads. (Read more)
June 29 2012
Website uses postcards to help Americans find lost pets
Many Americans value their pets like children, and losing them can be devastating. (Read more)
June 29 2012
Real estate agents can use postcards to keep their customers
Losing clients is the biggest fear of many real estate agents. Because of this, they have to be creative in their customer retention strategies. (Read more)
June 28 2012
Test everything when using a direct mail marketing strategy
Creating a return on their investment is one of the most important things for marketers when they are thinking up strategies to promote their products and services. (Read more)
June 27 2012
Little Pim shows a small marketing budget can't keep a good business down
Operating on a tight marketing budget is commonplace for many small businesses, meaning they have to find ways to stretch their marketing dollars. (Read more)
June 26 2012
Real estate agents investing in technology, but still using direct mail
Communicating with potential customers is vital to success as a real estate agent. The key to communication is being able to reach out to potential homebuyers through an integrated marketing campaign. (Read more)
June 25 2012
Use QR codes to encourage customer interaction
Direct mail has evolved over the years. Although some people may think direct mail has been replaced by digital forms of marketing, these channels can complement each other. (Read more)
June 22 2012
Postcards, brochures and signage help real estate agents promote themselves
Businesses of all kinds can use direct mailings to attract customers, and real estate agents are no different. In order to win new clients, real estate agents have to make themselves as visible as possible to people who are looking to buy and sell homes. (Read more)
June 13 2012
Coupon books, newspapers are places marketers can display their discounts
Smart businesses can use coupons in a number of ways to attract local and nationwide customers. (Read more)